The Invaders take home three awards at Grand Prix Content Marketing 2024
The Invaders have scored a major victory at this year’s Grand Prix Content Marketing Awards, taking home three prestigious awards for innovative and impactful campaigns with partners Knorr and Sanquin.
Following success at the Content Marketing Awards, where The Invaders won gold and bronze, this triple win highlights the creative power of these projects, particularly in leveraging gaming to promote health, nutrition, and awareness in novel ways. Lets dive into the awards and the corresponding cases.
Knorr’s ModTheVeg Campaign – Revolutionizing Veggies in Gaming
🏅 Originality Award
🥈 Silver Award in the Youth Category
The first win, a double one for Silver and Originality, recognizes Knorr’s bold and playful #ModTheVeg campaign, which addresses the surprising lack of vegetables as power-ups in video games. Together with The Invaders and global agency partners, Knorr set out to change this narrative through in-game modifications (mods) that equalize the power of vegetables with other food options, giving veggies a much-needed spotlight.
By collaborating with top modders, Knorr introduced 29 new food items in Minecraft (including their own Knorr stock cubes), a vegetable-inspired car in Grand Theft Auto, and an exciting parkour experience in Fortnite, all aimed at making veggies a desirable and rewarding choice for players.
Teaming up with Twitch sensation Ninja and other local influencers, #ModTheVeg gained international visibility, showing players worldwide that vegetables can be the ultimate in-game power-up. This award-winning campaign has redefined the role of vegetables in gaming, encouraging healthier choices in a fun, interactive way that resonates with a young audience.
Read more about this case here
Sanquin’s Operation Aorta – Teaching Kids the Importance of Blood
🥈 Silver Award in the Non-Profit Category
Sanquin and The Invaders also celebrated a win for Operation Aorta, a unique Minecraft experience designed to educate young players on the vital role of blood in the human body. Targeted at players ten and up, the game leads players through an adventure inside the human body, where they help blood cells battle intruders and solve puzzles to maintain health. This immersive educational journey offers a glimpse into the complexity of the circulatory system and the critical function of blood cells, making it both a thrilling and informative experience.
Operation Aorta does more than entertain—it creates awareness of blood donation by engaging youth in a way that’s accessible and fun. The game not only fosters understanding but also encourages empathy toward the importance of blood in maintaining health, underscoring Sanquin’s role as a blood bank in a memorable and interactive manner.
