Red Bull XP x Big Americans: supercharging a game show sponsorship
The stage is set, the contestants are ready, and it’s finally time to enjoy the first episode of Red Bull Xceptional Player! In collaboration with Red Bull, we are proud to have launched a groundbreaking YouTube show where gaming and creativity collide. Hosts Qucee and Fay invited twelve popular Dutch creators to come together and compete in challenges across big game titles like Assassin’s Creed Mirage, TrackMania, and Horizon Zero Dawn. Each challenge features unique and unexpected twists to the core gameplay as they battle for the title of the most exceptional player of 2024.
What is Red Bull Xceptional Player (XP)
At its core, Red Bull XP is about celebrating the thrill and unpredictability of gaming.
The show combines nostalgia with intense competition by revisiting classic and popular games — but always with a twist.
Each round presents the twelve contestants with a new, unique challenge designed to push their gaming skills to the limit. From doing a leap of faith in Assassin’s Creed to playing the Big Americans Trackmania map but with inverted controls, every task demands sharp reflexes, creativity, and the ability to improvise.
With one participant getting eliminated from the show each round.
Big Americans Lobby: A Place to Recharge
Between the high-pressure challenges, contestants retreat to the Big Americans Lobby hosted by Dr. Oetker. This chill space offers players a chance to decompress, recharge with Red Bull and freshly baked Big Americans pizza. While meanwhile looking back at previous challenges and preparing for what's yet to come.
Turning these cooldown moments from the Big Americans Lobby into short form content and a compilation video.
PU Aftertalk: Deep Dives for Fans
For fans hungry for more, Power Unlimited, the Netherlands’ leading gaming outlet, adds an extra dimension to the show.
Every Monday at 7 PM EST, a day after the latest episode went live, PU hosts an in-depth aftertalk on Twitch and TikTok, dissecting the latest episode of Red Bull XP.
From gaming expert analysis of the challenges to interviews with special guests, the aftertalks offer behind-the-scenes insights and discussions on what players could have done differently.
Our role
Behind the scenes, The Invaders have played an important role in bringing Red Bull XP to life. As the producer and concept developer, we’ve ensured the show captures the perfect mix of excitement and engagement, while always keeping it player first.
Additionally, The Invaders secured Big Americans as a partner and designed the Trackmania race track challenge featured in the series, adding another layer of fun and competition.
When and Where to Watch
New Red Bull XP episodes release every Sunday on Qucee’s YouTube channel, bringing you the most thrilling gaming battle of the year. Power Unlimited goes live on Monday evening at 7 PM for their weekly aftertalk, delivering even more content for fans to dive into, this can be found on their Twitch and Tiktok channel.
