Red Bull and The Invaders launch Red Bull Xceptional Player
Red Bull, and gaming-for-brands agency The Invaders are celebrating the launch of Red Bull Xceptional Player (XP), a new YouTube show in which twelve well-known creators compete in the largest gaming arena in the Netherlands. Hosts Qucee and Fay challenge them with a wide range of games featuring unexpected twists, all in search of the most exceptional player in the country.
Red Bull XP, co-developed and produced by The Invaders, offers a unique blend of familiarity and challenge. The show taps into gaming nostalgia and passion by bringing back beloved games from the past and present, each with a surprising twist.
What it looked like
Twelve contestants face a different game each round, with each challenge pushing the gamers to their limits. From making a leap of faith in Assassin's Creed to playing Trackmania with inverted controls.
Only those who stay sharp and can improvise remain in the competition; each round, one familiar face is eliminated. Participants like Lies Zhara, Chatmo, Egbert, and Cody Dakota from gaming magazine Power Unlimited are all competing for the trophy.
A Platform for the Community
In addition to Qucee’s YouTube channel, Power Unlimited will host four aftertalks on Twitch and TikTok.
Role of The Invaders
Gaming-for-brands agency The Invaders played a key role as producer and partner in developing the concept. The agency also brought in Big Americans as a partner for Red Bull XP.
Within the show, there’s extra interaction with contestants in the Big Americans Lobby – a special green room where participants can relax between rounds. Additionally, Big Americans challenges the gamers with a race track in the game TrackMania, developed by The Invaders.
Red Bull XP premieres on November 17th on Qucee’s YouTube channel. Power Unlimited will go live with an aftertalk every evening at 19:00 from November 18th. Make sure to tune in and subscribe for the most exciting gaming battle of the year!
