Vredestein Victory Cup - The Invaders

Vredestein Victory Cup

How can Vredestein use their sponsorship with Manchester United, to increase brand awareness and brand preference among gamers?

Pitch:

Together with Vredestein and Manchester United, The Invaders launched the Vredestein Victory Cup. An online eFootball™ tournament in which gamers went head to head from the comfort of their homes. On the digital field they played to win an unforgettable trip to Manchester.

The three winners earned a trip to Manchester, where they were immersed in football culture and got the surprise of a lifetime. They were given the chance to play a digital game against Marcus Rashford, Diogo Dalot, Victor Lindeloff and other Manchester United stars.

To amplify the campaign, the tournament announcement and the after movie were shared through an extensive content campaign, and via various Manchester United channels such as magazines and even on the LED boards at Old Trafford.

This campaign reflects the shared philosophy of Vredestein and Manchester United ("Always Pushing Forward"), bringing their dynamic relationship to the digital gaming world and connecting with gamers in a native way.

Client

Vredestein

Case

Vredestein Victory Cup

Game

eFootball™

Other work.

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