Support - The Invaders

Support

When playing games, young people won’t hesitate to ask for support. But when they need help in real life, they often stay silent. This is a major issue as more and more young people struggle with mental health issues. How do we show them that 988 is their IRL support character?

The Invaders, in collaboration with AFK, partnered with the 988 Suicide & Crisis Lifeline to launch a gaming campaign aimed at bringing mental health into the conversation among gamers. Our goal was to break the stigma surrounding mental health and position 988 as a trusted resource within the gaming community.

To kickstart this initiative, 988 sponsored two streams of Alok Kanojia during Mental Health Awareness Month. Besides being a licensed therapist, Alok is also an avid streamer and is better known as Dr. K or the Healthy Gamer. In these streams, Dr. K had an open and honest discussion about mental health with two of America’s top streamers: Ludwig and Mizkif.

Together, they highlighted the importance of seeking support for mental health issues and explained how 988 provides this crucial service. With both streams peaking at around 18,000 concurrent viewers and chats filled with heartfelt reactions, these streams successfully embedded 988 within the gaming community.

To reinforce 988’s presence as the IRL support character for gamers, these streams will be followed by a comprehensive banner campaign. These banners will further communicate 988’s message in a way that is relatable and recognizable to gamers.

About 988:

The 988 Lifeline is a national network of local crisis centers that provides free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week in the United States.

Client

988

Case

Support

Platform

Twitch

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