Hellmann's All You Can Eat booth

TwitchCon 2024, held at Ahoy Rotterdam, brought together over 15,000 attendees, representing a vibrant cross-section of not only the Dutch but the international gaming community. As gaming becomes the world’s fastest-growing entertainment industry, brands like Hellmann’s have recognised the potential to connect with this diverse and highly engaged audience.

At The Invaders, we believe that gaming is more than just a pastime—it's a culture. Brands now realise that through strategic, authentic engagement, they can connect with this hard-to-reach audience in meaningful ways. That’s why Hellmann’s chose to bring something special to TwitchCon 2024.

Hellmann's made an unforgettable appearance at TwitchCon by launching their exclusive Fortnite island: All You Can Eat. This level was crafted to reflect the playful, competitive nature of the gaming community while integrating Hellmann's core message and values.

Visitors to the Hellmann's booth were invited to immerse themselves in this unique experience, where they could enter the Fortnite island designed specifically for the event. The “All You Can Eat” level challenged players to compete in a fast-paced race, navigating through an interactive world inspired by Hellmann's culinary heritage. The goal? Beat the record, dominate the competition, and take home the ultimate prize: a PlayStation 5.

To make Hellmann's presence truly pop on the TwitchCon convention floor, The Invaders designed an eye-catching booth that seamlessly integrated recognisable elements from Fortnite’s colourful, dynamic universe. We crafted a space that instantly resonated with gamers, incorporating bold, vibrant visuals, interactive displays, and Fortnite-inspired props. From the iconic loot crates to the battle-ready environments, the booth transported visitors straight into the world of Fortnite.

Ready to Explore the Gaming World with Your Brand?

At The Invaders, we specialise in helping brands like Hellmann’s make the most of opportunities like TwitchCon, creating campaigns that are not only seen but experienced. Gamers are open to branded content, provided it adds to their gaming or viewing experience. Hellmann’s Battle-Buffet did just that, bringing the brand closer to the gaming community.

Whether it's a custom in-game experience or a live event activation, we're here to help your brand tap into the potential of gaming culture.