Heal for Real - The Invaders

Heal for Real

How to increase awareness and appeal of blood donation among American youth?

Pitch:

We hooked up BCA with Team Liquid, a leading and highly successful eSports team in the United States. This collaboration was activated both online and offline for a year. BCA and Team Liquid also created exclusive incentives for blood donation supporters, such as #HealForReal themed mobile blood drives and a one-time appearance of the CS:GO team in red kits instead of their signature blue during a significant match of the year. All these efforts raised awareness for blood donation within the esports community.

Results:

36,886 hours of Twitch viewing during the BCA charity stream in partnership with Team Liquid.

Twitching to get started with your gaming campaign? Or think you can beat us in CS:GO? Let’s go!

The shortage of blood donations is something which only society can solve. That’s why this campaign suits us so well.”

- Victor Goossens, founder Team Liquid.

Client

Blood Centers of America (BCA)

Case

Heal for Real

Partner

Team Liquid

Game

Multiple (no, that’s not a game title)

Other work.

988 Support The Invaders

Support

 

#ModTheVeg

 
Vredestein Victory Cup

Vredestein Victory Cup

 

Game Crafters

 

Operation Aorta

 

Just Mental Health Hour

 

Readification

 

Earth Hour

 

The Mystery of the Kodokan

 

The Amazing Treehouse Adventures

 

You Drink Fernandes Together

 

Jersey Sponsor FIFA'22

 

#Cruyff98

 

Mystery of the Budokan

 

First Blood Saves Lives

 

READY TO START A NEW GAME WITH YOUR BRAND?
PRESS PLAY AND LET'S CONNECT.

Just press
+31 235 400 200 - info@theinvaders.nl - Hendrik Figeeweg 1C, 2031 BJ Haarlem