FlowerUp - The Invaders

FlowerUp

Position "a flower" as the most approachable and sympathetic thank-you for young people.

Pitch:

Anyone who thinks of flowers and gaming automatically comes to OG Esports. The top European team and its fans have been using the sunflower emoticon for years as playful encouragement during important matches. 'Spam this flower to give N0tail power,' refers to the Dota 2 team's top player. The phrase has become part and parcel of OG Esports' timeline. We realize a partnership between FloraQueen and OG Esports and develop a campaign in which OG Esports fans are called upon to support each other in real life with a flower. Where part of the proceeds were remitted to WHO.

Results:

Positive reactions from fans on OG Esports' social media channels.

Sunflowers once again dominated the timeline. But slightly different.

Has this planted a seed in your mind about gaming collabs? We'd love to hear about it!

“Spam this flower, to give charity power.”

- OG Esports

Client

FlowerQueen

Case

FlowerUp

Partner

OG Esports

Game

Dota 2

Other work.

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