Determine Blood Group World Record - The Invaders

Determine Blood Group World Record

How can we motivate gamers to donate blood regularly?

Pitch:

With the success of the #myfirstblood campaign, Sanquin established a strong presence in the League of Legends community. The challenge now is to engage people in regular blood donation. Research shows that the more people understand about their own blood type, the more likely they are to donate blood. The final weekend of the European League of Legends competition was staged in Rotterdam’s Ahoy convention center. We set up a mobile location so that as many gamers as possible to find out their blood group. As the European League of Legends final was just about to start, there was still a long line of gamers outside our unit waiting to discover their blood type. Who would have thought it?

Results:

The event was a huge success, resulting in more than 750 blood group tests in just two afternoons, setting a new World Record. The event generated strong positive associations with blood donation among young people in the Netherlands and attracted considerable media attention, with reports in De Telegraaf newspaper, Radio1, and RTV Rijnmond.

Interested in learning more? A-B testing? We’re sure you’re our type.

"Dutch gamers set World Record for blood determinations."

- De Telegraaf Newspaper

Client

Sanquin

Case

Determine Blood Group World Record

Partner

LEC

Game

League of Legends

Other work.

988 Support The Invaders

Support

 

#ModTheVeg

 
Vredestein Victory Cup

Vredestein Victory Cup

 

Game Crafters

 

Operation Aorta

 

Just Mental Health Hour

 

Readification

 

Earth Hour

 

The Mystery of the Kodokan

 

The Amazing Treehouse Adventures

 

You Drink Fernandes Together

 

Jersey Sponsor FIFA'22

 

#Cruyff98

 

Mystery of the Budokan

 

First Blood Saves Lives

 

READY TO START A NEW GAME WITH YOUR BRAND?
PRESS PLAY AND LET'S CONNECT.

Just press
+31 235 400 200 - info@theinvaders.nl - Hendrik Figeeweg 1C, 2031 BJ Haarlem