Readification - The Invaders

Readification

How can gaming be leveraged to overcome youth disinterest in reading?

Pitch:

The Invaders developed the campaign ‘Readification’ for the Leescoalitie and NBD Biblion, using the world of gaming to get young people in touch with literature.

Writers such as Marion Pauw, Manon Uphoff and Rima Orie set to work by telling new stories within the virtual worlds in which young people play every day.

The resulting short stories were launched during the Boekenweek van Jongeren, among other events, and can be read in the Ubisoft Special app, which takes advantage of the capabilities of smartphones and tablets. While reading, images and audio from the games pass by, resulting in an immersive and rich reading experience. Proof that reading is anything but stuffy.

Results:

Pilot Results

  • 75,066 downloads of the stories

  • 90.4% positive reviews in the app

  • 4 out of 10 young people expressed increased motivation to read due to the stories“Young people can now discover stories from renowned Dutch writers, inspired by Assassin’s Creed, through a mobile app.”

Preview of this year’s results

  • 270,000 downloads

National Media Coverage: RTL News, de Telegraaf newspaper, NU.nl and more Awards: Gold AMMA Award, SAN Accent, Bronze Esprix, Bronze Sponsorship Ring, Leffie, and “Most Innovative Sponsorship of the Year” Sponsorship Ring.

Interested in learning more? We can tell you the full story: but remember, nothing is true.

“Young people can now discover stories from renowned Dutch writers, inspired by Assassin’s Creed, through a mobile app.”

- RTL News

Client

De Leescoalitie

Case

Hidden Stories

Partner

Ubisoft

Game

Assassin’s Creed Valhalla

Other work.

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